Increase your CTR through better visibility

We had a series of articles at rakeshsgk.blogspot.com on increasing the CTR. You can find them under CTR Wednesdays.

Saw a similar series at the Inside Adsense blog recently. They have come up with a set of videos that are easy to understand. Have a look at them here.

My Helper Turns 10!

In 1998, Larry and Sergey started a search engine which soon grew so big that it could easily touch the sky! It's just 10 years since Google hit the internet. Google has conquered the net with all sorts of innovative stuff right from Google Earth to Maps and more.

One of the reasons I love Google is 'cos they provide a lot of free services like Analytics, Trends and so on. Any one could have easily charged a handsome amount for these!

Hey I haven't missed Adsense! How can any blogger miss that?
That's yet another reason to love Google.

So here's wishing Google a very happy B day!

Here's the official Google blog post on this.

Second Adsense Account on a New PC?

Punit asks:
If we get banned from 1 PC then is it possible that we cant make new acct for AdSense from that PC because the IP address is traced if so what to do to change the IP address of PC so that they get different IP address?

Answer:
Once banned, you are not supposed to make a new account and a ban would hold good for a life time. So it’s always advised not to go against the ToS. It’s like killing the goose that lays golden eggs. As a publisher, you need to think long term and avoid violations for short term benefits.

You can go through the following answers to get more insight into this:

Adsense Account Disabled - New Account?

Sidharth asks:
My account has been disabled :( today itself and I know that I performed something that was against Google TOS (because then I didn’t know everything about Google adsense).

I know chances of recovering back is almost 0. So what I want now is that I know full rules and TOS now and won’t engage in any sorts of click exchanges. Now my main question is I know that once banned address cant be used, but if I use my relatives name and address and operate the account from my computer (i.e. same IP which I earlier used for adsense), will that cause any harm to my new account ?

Answer:
I appreciate you honesty in that point that you admit of having done something wrong. My friend, if only you had taken this decision (won’t engage in any sorts of click exchanges) a bit earlier, the story would have been very different. As you already know, a ban would hold good for a life time and Google is very particular about this. For answering this, I assume that you are using your relative’s account on your sites and operate it from your PC.

Google uses a set of online and offline methods for invalid click detection / prevention. The online methods include a series of filters that filters out invalid clicks on a real time basis. The offline methods include both automated as well as manual methods. Google also have systems that can detect multiple accounts opened by the same person. Google does every bit it can, to uphold the credibility of Adwords program.

Boiling all these into a one liner would mean that Google would vigilantly look at this: “Is an account a threat to Advertisers?” If it is, they will ban the account; if its not, the account will stand.

Not much more on this is publicly available.

Related: Adsense account disabled?

Traffic Exchange with Adsense?

Marco Esposito asks:
Thank you for your tips!
I'm a Italian blogger. Which of these promotional activities are eligible in a web site with Google AdSense?

-publish banner of traffic's exchange
-publish a Blogroll
-publish a "My blog friends" list
-publish comments with the 'nofollow'
-publish gadget as MyBlogLog widget or similar

Thank you!

Answer:
Glad to know that you found the tips useful.

Let’s go right to your answer. You can use all except the first one on a website with Google Adsense. Let’s take a deeper look.

Advertisers appreciate only quality to their websites and so does Google. The kind of traffic that a traffic exchange program brings may not be converting. This is an excerpt about traffic exchange programs from the official Google Adsense blog: “While these services may help advertise your site, we don't recommend using them, as they may also result in similar invalid activity.”

Placing a Blogroll, links to blogs under My blog friends, comments with (or without) 'nofollow' and publishing a gadget as MyBlogLog widget or similar is not going to hurt your Adsense. That said, you are responsible for the content on your site and must take care not to add content that goes against the ToS.