Google Adwords Promotional Code

Pavan asks:
I got google adwords promotional code letter (via post). I didn't create adwords account till now. Promotional code says I may use Rs. 2500  free advertising. But when am trying to create adwords account it asking for billing info. My problem is - should i have to pay for activation for this account, iam not willing to do any sort of payment to adwords? Is there any way to use this google adwords promotional code worth of 2500rs without paying for adwords? plzzzz help me...

Answer:
Congrats on receiving the promo code. You can start your Adwords journey with this.

Coming to the answer, you will have to make an initial payment for activating your account. The activation fee is just Rs. 250. However, the minimum payment you are allowed to make through net banking is Rs 500. This is done as part of verifying your bank details. You may not be able open an account without making an initial payment.

Here's a break down of what your billing summary would look like after you have made the minimum payment.

What you pay: Rs 500 (min)

Activation Charge: 250
Service Charge: 46.69
Balance: 500 - (250 + 46.69)
= 203.31

Your account balance: Balance + Promo code
= 203.31 + 2500
=2703.31

Hope this helps.

What Kind of Content Attract Traffic?

Sachin Asks: I am beginner in Google ad sense but am bit familiar with it and hence interested to go further. I have my blog site created recently and wanted to incorporate ads on the same. Have couple of questions in this regards thus request you to help me in solving these queries.

1. What are the steps to get your site register with Google for ad sense?
2. What is the amount you get per click? if it differs from ad to ad then how do u find that clicking on which ad gives u more amount?
3. What kind of content attracts more users to your site?
4. After how much span we should update content for maximum hits


Answer:
That's a long list of questions Sachin! Here are some pointers that would help you in finding answers to your queries.

1. Registration for AdSense would require your site to comply with the program policies and the eligibility criteria.

2. Cost Per Click varies across keywords and verticals. It can also change significantly between sites. You may use tools like KeywordCountry to get an idea of how much a keyword would likely pay.

3. Content that people would want to read, ie; the content that they would search would attract more traffic to your site. You may use keyword tool to find search volumes.

4. You should fix a posting frequency based on your convenience rather than pushing yourself into unrealistic schedules. Posting daily will normally give something to your daily visitors to read and keep them bonded.

You may also read  100,000 a month from Adsense? and How to earn from Adsense?

Hope you would find these useful.

Adsense Impressions vs Analytics Page Views

Ali Wasim asks:
The problem with my adsense account is that it doesnt records the impression and clicks(i Guess with clicks) properly. Coz I have analytics installed on blogs. So i can see impression more than 100 also visitor count is more than 30 each day but for the past 4-5 days it shows me only 10 or sometime 30 impressions. Which is wrong. Even i didnt get paid for 1000 impression. My current impression count is more than 2000 . I got paid for first 1000 then I didnt get paid . I dont know wats happening.

Answer:
There can be variety of reasons for the difference in numbers between Analytics and Adsense. You may find this post useful.

Regarding the second part of your question, you get paid for impressions only if CPM based ads are served on your site.

Further, for CPM based ads, you get paid each time a CPM ad is served to your page and NOT after it has been served 1000 times.

Video Ads Gone - YouTube In...

After retiring the video units back in March, Adsense have now come up with a new idea - showing promoted videos from Youtube through adsense ads. This can go a long way in increasing the exposure of promoted videos on Youtube. However, at this point, the feature is only available in English, for US publishers only.

Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube. They're contextually targeted to your pages, and you'll earn from these ads on a cost-per-click (CPC) basis. In addition, they can appear in the following ad formats, as long as you've opted these formats in to displaying both text and image ads: 300x250 Medium Rectangle, 336x280 Large Rectangle, 728x90 Leaderboard, 250x250 Square, and 200x200 Small Square. Just like other ads, Promoted Videos compete in our standard ad auction, so they'll help drive up competition among advertisers bidding to appear on your pages. When a Promoted Video wins the ad auction, it'll be shown alone in one of the eligible ad formats.

Read the original post here.

Increase your CTR through better visibility

We had a series of articles at rakeshsgk.blogspot.com on increasing the CTR. You can find them under CTR Wednesdays.

Saw a similar series at the Inside Adsense blog recently. They have come up with a set of videos that are easy to understand. Have a look at them here.