My Helper Turns 10!

In 1998, Larry and Sergey started a search engine which soon grew so big that it could easily touch the sky! It's just 10 years since Google hit the internet. Google has conquered the net with all sorts of innovative stuff right from Google Earth to Maps and more.

One of the reasons I love Google is 'cos they provide a lot of free services like Analytics, Trends and so on. Any one could have easily charged a handsome amount for these!

Hey I haven't missed Adsense! How can any blogger miss that?
That's yet another reason to love Google.

So here's wishing Google a very happy B day!

Here's the official Google blog post on this.

Second Adsense Account on a New PC?

Punit asks:
If we get banned from 1 PC then is it possible that we cant make new acct for AdSense from that PC because the IP address is traced if so what to do to change the IP address of PC so that they get different IP address?

Answer:
Once banned, you are not supposed to make a new account and a ban would hold good for a life time. So it’s always advised not to go against the ToS. It’s like killing the goose that lays golden eggs. As a publisher, you need to think long term and avoid violations for short term benefits.

You can go through the following answers to get more insight into this:

Adsense Account Disabled - New Account?

Sidharth asks:
My account has been disabled :( today itself and I know that I performed something that was against Google TOS (because then I didn’t know everything about Google adsense).

I know chances of recovering back is almost 0. So what I want now is that I know full rules and TOS now and won’t engage in any sorts of click exchanges. Now my main question is I know that once banned address cant be used, but if I use my relatives name and address and operate the account from my computer (i.e. same IP which I earlier used for adsense), will that cause any harm to my new account ?

Answer:
I appreciate you honesty in that point that you admit of having done something wrong. My friend, if only you had taken this decision (won’t engage in any sorts of click exchanges) a bit earlier, the story would have been very different. As you already know, a ban would hold good for a life time and Google is very particular about this. For answering this, I assume that you are using your relative’s account on your sites and operate it from your PC.

Google uses a set of online and offline methods for invalid click detection / prevention. The online methods include a series of filters that filters out invalid clicks on a real time basis. The offline methods include both automated as well as manual methods. Google also have systems that can detect multiple accounts opened by the same person. Google does every bit it can, to uphold the credibility of Adwords program.

Boiling all these into a one liner would mean that Google would vigilantly look at this: “Is an account a threat to Advertisers?” If it is, they will ban the account; if its not, the account will stand.

Not much more on this is publicly available.

Related: Adsense account disabled?

Traffic Exchange with Adsense?

Marco Esposito asks:
Thank you for your tips!
I'm a Italian blogger. Which of these promotional activities are eligible in a web site with Google AdSense?

-publish banner of traffic's exchange
-publish a Blogroll
-publish a "My blog friends" list
-publish comments with the 'nofollow'
-publish gadget as MyBlogLog widget or similar

Thank you!

Answer:
Glad to know that you found the tips useful.

Let’s go right to your answer. You can use all except the first one on a website with Google Adsense. Let’s take a deeper look.

Advertisers appreciate only quality to their websites and so does Google. The kind of traffic that a traffic exchange program brings may not be converting. This is an excerpt about traffic exchange programs from the official Google Adsense blog: “While these services may help advertise your site, we don't recommend using them, as they may also result in similar invalid activity.”

Placing a Blogroll, links to blogs under My blog friends, comments with (or without) 'nofollow' and publishing a gadget as MyBlogLog widget or similar is not going to hurt your Adsense. That said, you are responsible for the content on your site and must take care not to add content that goes against the ToS.

Domain Hosting for Your Blog

Kranthi asks:
I like to start a new blog on careers category, Can you advice a good Domain Hosting service which also allows the banners like Shaadi, ICICI and many more. I will be waiting for your reply.

Answer:
You wait is over and here is the answer to your question.

If you are looking for a custom domain name (like Kranthisblog.com) for your Blogger blog (say, Kranthisblog.blogspot.com), you needn’t necessarily have a hosting. You can just register a domain name and use the CNAME in the control panel of your domain to map it to your blog. Now when someone type Kranthisblog.com in their browser, you will get your blog shown to them. Is that all you wanted?

In the above arrangement, all your files physically reside on the Blogspot. If actually want those files to be on your server, you would need your own domain and a host. For this you again have two options.

Free hosts
You can use the 000webhost [affiliate link]. They provide you get 350 MB of disk space and 100 GB bandwidth and there is no kind of advertising on your pages.

Paid Hosts
If you are looking for a paid host, you may use any of the following. What you need to look at it, how much bandwidth they provide, how friendly their services are and how much space you want to have. Bluehost and hostgator are good ones. Their packages start at around 5$ a month if you order for 3 years at a go.

Classic Template Against Google ToS?

Aniket asks:
I'm Using Classic Template (I got it from one blog) for my blog; there I can’t edit the layout. I got only one place to put the AdSense Add. Is there any way by which I can put more Ads on it? And is using modified template against the terms of AdSense?

Answer:
The classic template is mainly plain html. You can navigate to Template > Edit html and directly paste the ad code into the template.

Remember to take a copy of the template before you make any changes so that you have a backup if something goes wrong. Classic templates don’t provide a ‘Download Full Template’ option, so you can directly copy the code for taking the backup.

Using a modified template has got nothing to do with the Adsense ToS. But you need to take care that what you have on your template and content for that matter is in accordance with the ToS. Say if you have some hate speech on your modified template, that’s not accepted.

There are a lot of new blogger templates available for free on the net. I would recommend you to upgrade to the layout style so that editing the templates are so easy and the number of available templates are much more.

Bank Charges for Adsense Check Collection

Mudit asks:
Can you tell me the charges for clearing an Adsense check in India and how many days does it take. Also which is the best bank for it? Well, I just know that adsense checks are drawn on Citi bank. And please can you mail me the answer also.

Answer:
The best bank to get the checks cleared is the Citi bank. They don’t charge since the check is drawn on them. I have collected the below info from the website of some common banks and here is it for you. You need to verify with your bank however.

Citi Bank
FREE

SBI
Collection of cheques Upto Rs 5000/- Rs 25/-
Rs 5000/- to Rs 20000/- Rs 3.50 per thousand Min. Rs 35/-
Above Rs 20000/- Rs 3/- Per thousand with Min. Rs 75/-and Max. Rs 12,500/- +out of Pocket expenses

ICICI
Rs.3.50 per thousand rupees or part thereof, subject to a minimum of Rs.50 and maximum of Rs.15,000, plus other bank’s charges at actuals

HSBC
For location with an HSBC branch 0.3% (Min. Rs.50)

HDFC
Re. 1 per 1000 (Min Rs. 50)

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100,000 per Month From Adsense?

Ramesh asks:
I want to earn 1 lakh per month in Google adsense. What should I do?
Pls tell me so that I can work hard in that way.
one lakh per month from adsense
Answer:
This is an interesting question from Ramesh. Yes it’s possible to earn a lakh per month from Adsense. Let’s see what it takes!

I don’t know what kind of website you have, nor do I know your traffic figures. Let’s assume a few things to proceed.

At present your
CTR = 2%
Page views per visit = 2
CPC = $0.1

Here we go...
Say you have 3000 visitors per day at present, then
Earnings = 3000 x page views per user x CTR x CPC
= 3000 x 2 x .02 x 0.1
= $12
= $360 a month
= Rs 14400 a month [1 USD = Rs 40]

Now, how can we increase this to Rs 100,000 a month?
There are two sets of things that we can work on, one set that can be achieved almost instantaneously and another, which takes time.

Instant Increase
There are a set of things that you can do to increase your earnings instantly. They are
Increasing your CTR
This can almost be achieved instantly by choosing better placements for your ads, the right colours for them and the right format. We have a series of articles on increasing your CTR published every Wednesday. By following those, let’s say you manage to get a CTR of 4%.

Increasing the number of page views per visit
By using effective internal linking and providing catchy headlines, you can increase the page views per user to great extend. Let’s say you manage to make this 4 after a series of modifications on your pages.

Now let’s have a quick calculation based on your new figures.

CTR = 4%
Page views per visit = 4
CPC = $0.1

Here we go.
Let your traffic remain the same. Ie; 3000 visitors per day, then
Earnings = 3000 x page views per user x CTR x CPC
= 3000 x 4 x .04 x 0.1
= $48
= $1440 a month
= Rs 57600 a month [1 USD = Rs 40]


Gradual Increase
Now that you earn Rs 57600 a month for your present traffic, there are a set of things that you can use to make it touch the Rs 1 lakh mark. They are

Search Engine Rankings
You can do a lot of optimization on your pages and get some better rankings. Even the traffic I have mentioned above is not possible to acheive without a good search engine presence.

Traffic
Just think that you if you are able to double your traffic, you will almost double your income too. It could easily touch the 1 lakh mark. But it’s not that easy to simply double your stable existing traffic.

CPC
Find the keywords that are better paying than the one we used ($0.1). There are such keywords in most industries. You can write pages on such keywords, add these pages to your existing site, drive existing traffic to these pages and better monetize. You learn how to use high paying keywords from this article.

Now let’s recalculate with an increased traffic and a better CPC (slightly increased).

CTR = 4%
Page views per visit = 4
CPC = $0.15

Say your new traffic is 3750 per day visitors at present, then
Earnings = 3750 x page views per user x CTR x CPC
= 3750 x 4 x .04 x 0.15
= $90
= $2700 a month
= Rs 108,000 a month [1 USD = Rs 40]

And Yes, you have made it!

While this seems so simple on paper, it may not be that easy.
All the best!

NB: I don’t earn this much! :)

Free Web Host for You!

Suri asks:
Please let me know any free web hosting service where I can customize my webpage using html code. This is completely not possible in Google pages. In Google pages, we can’t create frames, buttons etc. Pls suggest a free web hosting service with html code access for customization.


Answer:
You may use the 000webhost [affiliate link] for free hosting. They provide you get 350 MB of disk space and 100 GB bandwidth and there is no kind of advertising on your pages. That said, I haven’t used their service and can’t give you my personal experience with them.

It’s recommended to go for a free hosting if you are a newbie starting off on the internet or to host your non profit sites. Once you get a feel of how things work, you can upgrade to your own paid hosting.

Btw, GooglePages allow the use of frames. I couldn’t find a way to fully customize the pages, though.

Google Releases Web Browser: Chrome

Today, Google releases their new web browser, Google Chrome.
It's said to be highly sophisticated, fast and simple at the user interface.


They started off by thinking of a multi threaded browser but eventually grew to a multi process one, more or less having the process isolating capability of a modern Operating System. Read the full post here: Google release web Browser