100,000 per Month From Adsense?

Ramesh asks:
I want to earn 1 lakh per month in Google adsense. What should I do?
Pls tell me so that I can work hard in that way.

Answer:
This is an interesting question from Ramesh. Yes it’s possible to earn a lakh per month from Adsense. Let’s see what it takes!

I don’t know what kind of website you have, nor do I know your traffic figures. Let’s assume a few things to proceed.

At present your
CTR = 2%
Page views per visit = 2
CPC = $0.1

Here we go...
Say you have 3000 visitors per day at present, then
Earnings = 3000 x page views per user x CTR x CPC
= 3000 x 2 x .02 x 0.1
= $12
= $360 a month
= Rs 14400 a month [1 USD = Rs 40]

Now, how can we increase this to Rs 100,000 a month?
There are two sets of things that we can work on, one set that can be achieved almost instantaneously and another, which takes time.

Instant Increase
There are a set of things that you can do to increase your earnings instantly. They are
Increasing your CTR
This can almost be achieved instantly by choosing better placements for your ads, the right colours for them and the right format. We have a series of articles on increasing your CTR published every Wednesday. By following those, let’s say you manage to get a CTR of 4%.

Increasing the number of page views per visit
By using effective internal linking and providing catchy headlines, you can increase the page views per user to great extend. Let’s say you manage to make this 4 after a series of modifications on your pages.

Now let’s have a quick calculation based on your new figures.

CTR = 4%
Page views per visit = 4
CPC = $0.1

Here we go.
Let your traffic remain the same. Ie; 3000 visitors per day, then
Earnings = 3000 x page views per user x CTR x CPC
= 3000 x 4 x .04 x 0.1
= $48
= $1440 a month
= Rs 57600 a month [1 USD = Rs 40]


Gradual Increase
Now that you earn Rs 57600 a month for your present traffic, there are a set of things that you can use to make it touch the Rs 1 lakh mark. They are

Search Engine Rankings
You can do a lot of optimization on your pages and get some better rankings. Even the traffic I have mentioned above is not possible to acheive without a good search engine presence.

Traffic
Just think that you if you are able to double your traffic, you will almost double your income too. It could easily touch the 1 lakh mark. But it’s not that easy to simply double your stable existing traffic.

CPC
Find the keywords that are better paying than the one we used ($0.1). There are such keywords in most industries. You can write pages on such keywords, add these pages to your existing site, drive existing traffic to these pages and better monetize. You learn how to use high paying keywords from this article.

Now let’s recalculate with an increased traffic and a better CPC (slightly increased).

CTR = 4%
Page views per visit = 4
CPC = $0.15

Say your new traffic is 3750 per day visitors at present, then
Earnings = 3750 x page views per user x CTR x CPC
= 3750 x 4 x .04 x 0.15
= $90
= $2700 a month
= Rs 108,000 a month [1 USD = Rs 40]

And Yes, you have made it!

While this seems so simple on paper, it may not be that easy.
All the best!

NB: I don’t earn this much! :)